News, Views, Tips & Inspiration

Month: March 2011 (Page 1 of 2)

4 Tips for Creating Your Own Cookbook

Do you have a collection of recipes you’d like to make into a book? Yesterday I participated in a webinar: How to Create a Great Looking Cookbook with Blurb, sponsored by Blurb.com – a terrific website that offers many solutions to publishing your work. The webinar was hosted by Samantha Howe, who stepped us through the process of creating a cookbook on-line. Here’s four tips I garnered from the presentation:

1) If you don’t already have your own images, is to use Getty Images for royalty-free pictures.

2) Blurb.com offers software called Booksmart you can download to create your book. With this software you don’t have to worry about custom-fitting the text since the software will flow text for you.

3) There’s several book formats to choose from including 8” x 8”, standard landscape or standard portrait. Howe suggests using the standard portrait hardcover since cookbooks fare better in the kitchen if they are hardcover.

4) Check out these food blogs for more ideas:

laraferroni.com
smittenkitchen.com
orangette.blogspot.com
mattbites.com

And for inspiration with food photography: ryanmatthewsmith.com

May you find comfort in your favorite foods!

What Defines a “Real Artist”?

True artistry is not about paint brushes and canvas says author and business blogger Seth Godin in his best-selling book, Linchpin. “You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.”

Godin continues “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

In Linchpin, Godin explains one of his key concepts about a true artist’s consciousness: “Art is a personal gift that changes the recipient.”

A cook is not an artist. A chef who creates a new type of dish is an artist.

In what ways are you an artist?

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