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Category: Selling Your Work (Page 2 of 4)

5 Resources for Selling Your Art Online

Emerging, Mixed Media on Canvas, by Mary Gow

"Emerging," mixed media by Mary Gow

Though the purpose of my blog is to speak to the artist in you and not specifically to artists who use brushes and paint, this post and the previous one are more geared for the active visual artist.

Were you inspired by Abbey Ryan and Natasha Wescoat who are making a living producing their art on their own terms?

From my research on ways to sell art outside the gallery environment, I found five helpful resources worth sharing. At the end I’ll tell you what my choices are.

1-Empty Easel offers a hefty amount of information for setting up for artistic success. Found this advice for selling your art online.

2- The Abundant Artist has a fantastic affirmative name and there I found 15 Ways to Sell Your Art Online.

3-Artonomy provides a healthy list of resources for selling or promoting your art. As an aside, don’t miss the list of free creative tools for editing your images online.

4-Fidelis Art Prints has some wisdom to share advising you “make your online reproductions a little smaller and slightly different than the original. Doing this would preserve the value of the original. Don’t miss Fidelis’ helpful article on seven features that help you market your art on Facebook.

5-Why not take the entire sales process into your own hands and pitch anything from your own Facebook page with PayPal button? You take care of the artwork preparation, shipping and handling yourself.

After visiting the above sites my recommended methods are print-on-demand at sites like Imagekind and direct selling from your own website or Facebook.

I was in a show recently and the day of the opening I opened an Imagekind account. A few days later I sold a canvas print of “Emerging” from my online gallery! I uploaded high resolution images and determined the markup. (I am still stocking my gallery). Imagekind handled the fulfillment of the order and the shipping.

If you want to get set up on Imagekind, they have an extensive and well-written section on how to start selling your art. Squidoo.com also has some helpful tips

Has art ever been more accessible than it is today?

Is your art accessible?

You might also enjoy:
2 Artists Successfully Selling Art Online
4 Reasons I’m a Raving Fan of The Artist’s Way
Isn’t Creativity a Habit?

Seth Godin has written thirteen books (all best sellers) and is considered one of the top bloggers in the marketing sphere. In his book Linchpin: Are You Indispensable? says you don’t need the system like you think you do. Abbey Ryan is artist showing how that is done.

Ryan paints a painting a day and then sells it online, usually on eBay. Recently she was one of the artists featured in the O! the Oprah Magazine in an article about women following their passion.

You’ll find Ryan on YouTube as well. Here’s a short video about her produced by VookTV:

Read more about Ryan’s success in an article in her undergraduate alma mater, Arcadia University’s bulletin.

Another artist I find inspiring is Natasha Wescoat. Among the many places her success as an artist is mentioned is in the New York Times bestselling book by Guy Vaynerchuk called Crush It! Wescoat’s work was recognized when she first sold her work online with “a series of successful eBay auctions in 2004 launched her commercial career” (from her bio). Since then Wescoat has sold over 1,000 original works to public and private collectors and collections around the world.

She’s definitely an artist to learn from. She shares helpful information on her blog, Fresh Gloss.

Since both Ryan and Wescoat show that art is selling online, why not follow their example?

Stay tuned. The next post has resources for getting your art online.

More about your art and selling:
Three Things You Need to be a Successful Artist
Hugh MacLeods Gaping Void
Too Shy to Sell Your Work?

5 Tips on Making a Living as An Artist (from an Artist without a Web Site)

The Garden

Monotype by Mary Gow

Is having a website one of those essential things an artist needs in order to make a living as an artist? Sculpture Thomas Hill doesn’t rank it as the top five most essential things. However, it doesn’t mean their work cannot be seen on the web.

Recently I heard Hill speak on a panel of five artists speaking on the topic of making a living as an artist. (In an earlier post I had mentioned my favorite top five tips I garnered from the 25 shared). How do you find Hill on the web? Google him. He says he’s doing fine without a site.

Unlike some members of the panel, Hill advocates not thinking of the commercial application of your work – rather more important is the pursuit of whatever you are passionate about. Don’t think about whether something will sell, think about what makes you happy to create.

There’s roughly four branches for an artist to sell through:

1) commercial gallery shows;

2) craft shows (Hill says it’s one of the best ways to get out there because you’re in direct contact with potential buyers);

3) public and corporate commissions; and

4) museum shows.

Hill reemphasizes that it’s more important to find your artist’s voice than to think about selling.

His five tips for making a living as an artist:

1) Make a LOT of work;

2) Make things you care about that mean a lot to you;

3) Don’t be afraid to ask advice (he was in a critique group and many members were 15 years ahead of him
and he got excellent advice from them);

4) Be friendly with colleagues, suppliers, etc.; and

5) Have good images. For example if a publication calls and asks you for images of your work, you already have a stable of them ready to be published.

Maybe an artist doesn’t need a website so much as she needs to be happy and producing work and lots of it. Then, the World just might find you. Of course it doesn’t hurt to have helpful members of your critique group give you a heads up.

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