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Tag: storytelling (Page 2 of 3)

Two Building Blocks of Storytelling

October 28, 2011 /

Ira Glass on Storytelling was a “must see” video I watched in journalism class. This is the first of four short videos Glass shares on the topic.

Storytelling is at the heart of many successful strategies whether it’s to sell a product, win over an audience, or move a country to action. For artists who need to market their work, I recommend Seth Godin’s book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity is the Best Marketing of All.

Ira Glass hosts the radio and television show, This American Life, on National Public Radio (“NPR”). He has spent the majority of his career on radio, and hosted NPR’s Morning Edition, All Things Considered, and Talk of the Nation.

Watch Glass as he talks about the two important ingredients in storytelling: the anecdote and the moment of reflection.

Is digital storytelling any different from other types of storytelling? Read about 7 elements to include.

Tell Your Story Quickly

November 30, 2010 /

According to Malcolm Gladwell, author of the bestselling book Blink, humans make decisions often with little or no data. Marketing guru Seth Godin mentions Gladwell’s book in All Marketers Are Liars. Godin says that we can’t function without a story and “consumers make up a theory about what’s going on and then work hard to refine that theory.”

Since we may never get the chance to make a good first impression, what’s the best way to tell your story since the window of impressionability is so short?  Godin says the best way is: 

1. Tell a true story.

2. Make a promise.

3. Be subtle.

4. Engage the customer (it happens fast).

5. Appeal to the senses, not logic.

6. Appeal to your specific audience (not to everyone).

All this points to the best way Godin says to market yourself which is to be authentic.

7 Elements to Include in Digital Storytelling

November 29, 2010 /

To continue from yesterday’s thread about digital storytelling, below is a short YouTube video featuring the 7 elements Joe Lambert of the Center for Digital Storytelling recommends you include:

1) Point of View – what is the point of this production? Who am I telling the story to? Why am I telling it now?
2) Dramatic Opinion – employ a question that needs to be answered, such as, will boy meet girl?
3) Emotional Content – research shows that emotion enhances knowledge and understanding.
4) Voice – can touch the viewer deeper than the written word. Inflection can make important differences.
5) Soundtrack – adds another layer of meaning. Be sure it is complementing the piece and not distracting from it.
6) Pacing – time for the viewer to absort and process the information.
7) Economy – a picture may say a thousand words. Or no image may be needed. Also you don’t have to be literal.

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